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Welcome to your USC Marketing Library Guide. What you will find here are suggested resources in many different formats that aim to help our students with their USC assessment.
The World Advertising Research Centre (WARC) database
Did you know that WARC has partnered with 50 different market research companies from across the globe, such as Cannes Lions, Deloitte, iab, The Marketing Society, and Euromonitor International (Passport)?
How about that it covers a broad range of topics such as IoT, AI, B2B, CX, and media channels?
There is also the coverage of many things about brands and branding. Could this database help you with your next marketing assignment?
The USC Assignment Calculator is a guide for written assessment tasks including reports and essays. Every assessment is different. You may move through some stages faster or slower depending on the assessment.