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Library Guides

Marketing

About this guide

Welcome to your USC Marketing Library Guide. What you will find here are suggested resources in many different formats that aim to help our students with their USC assessment. 

Featured resource

The World Advertising Research Centre (WARC) database

Did you know that WARC has partnered with 50 different market research companies from across the globe, such as Cannes Lions, Deloitte, iab, The Marketing Society, and Euromonitor International (Passport)?
How about that it covers a broad range of topics such as IoT, AI, B2B, CX, and media channels?
There is also the coverage of many things about brands and branding. Could this database help you with your next marketing assignment?

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