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Industry reports contain substantive competitive analysis of industries. They are written by industry experts and combine primary and secondary research and data analysis to craft an historical, current and forecasted picture of an industry. They can include competitive analysis, market trends and market share, market segmentation, product innovations, buyer behavior, distribution channels, operational benchmarks, key competitors, company profiles etc.
Michael Porter provided a framework that models an industry as being influenced by five forces: threat of new entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry.
Customer loyalty, product differentiation, market share, capacity, costs (startup, switching, etc), access to distribution channels, government-imposed barriers (regulations, licensing, tariffs, etc.), patents, specialization of knowledge or technology
New or improved technology, improved efficiencies, product substitution, trade offs, switching costs; customer preferences and motivations; product differentiation; product comparison
Ease of switching, ability to substitute, buyer concentration and negotiating/bargaining power, switching costs, customer loyalty; product substitution
Supplier market share/dominance, product differentiation, switching costs, buyer concentration and negotiating/bargaining power; buyer ease of switching, product substitution
Ease of product substitution, competitive marketplace, industry concentration, pricing changes, market share, product differentiation, distribution channels, relationship management, exit barrier strategies.