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Executive Master of Business Administration

Australian Industry/Market Databases

Explore this database to see if your Australian industry and company is listed.

International Industry/Market Databases

Industry reports contain substantive competitive analysis of industries. They are written by industry experts and combine primary and secondary research and data analysis to craft an historical, current and forecasted picture of an industry. They can include competitive analysis, market trends and market share, market segmentation, product innovations, buyer behavior, distribution channels, operational benchmarks, key competitors, company profiles etc.

Useful Websites

Porter's Five Forces Analysis

Michael Porter provided a framework that models an industry as being influenced by five forces: threat of new entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry.

Threat of New Entry

Customer loyalty, product differentiation, market share, capacity, costs (startup, switching, etc), access to distribution channels, government-imposed barriers (regulations, licensing, tariffs, etc.), patents, specialization of knowledge or technology

Threat of Substitution

New or improved technology, improved efficiencies, product substitution, trade offs, switching costs; customer preferences and motivations; product differentiation; product comparison

Bargaining Power of Buyers

Ease of switching, ability to substitute, buyer concentration and negotiating/bargaining power, switching costs, customer loyalty; product substitution

Bargaining Power of Suppliers

Supplier market share/dominance, product differentiation, switching costs, buyer concentration and negotiating/bargaining power; buyer ease of switching, product substitution

Competitive Rivalry

Ease of product substitution, competitive marketplace, industry concentration, pricing changes, market share, product differentiation, distribution channels, relationship management, exit barrier strategies.


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