Universities have many definitions of "research data". The USC Research - Academic Policy uses the following:
Data are facts, observations, computer results, measurements or experiences upon which an argument, theory or research publications is based.
Data may be numerical, descriptive, visual, raw, analysed, experimental or observational.
Data includes assays, test results, transcripts, laboratory and field notes and data recorded in any media which can be used to produce research outputs.
Research data may also include provenance information about the data, such as how, when or where it was collected, and with what (for example, instrument). It may also include the software code used to generate, annotate or analyse the data.
Planning for your data management needs at the start of your project will save you time and resources in the long run.
Preserve your data: Damaged drives, new operating systems and upgraded software can render your data useless, while you still need it.
Increase your research efficiency: Have you ever had a hard time understanding the data that you or your colleagues have collected? Documenting your data throughout its life cycle saves time because it ensures that in the future you and others will be able to understand and use it.
Document and explain your data: Managing and documenting your data throughout its life cycle ensures that the integrity and proper description of your data are maintained.
Meet grant requirements: Many funding agencies and journal publishers now require that researchers retain and properly archive data which they collect as part of a research project. Some also require that the data is made accessible externally.
Before, during and after your project, you should be thinking about your data and how you are storing it, the format you are storing it in, and any long term preservation implications...
Before you start your project:
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During the project:
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After your project completion:
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A data management horror story by Karen Hanson, Alisa Surkis and Karen Yacobucci. This is what shouldn't happen when a researcher makes a data sharing request! Topics include storage, documentation, and file formats.

The Australian National Data Service (ANDS) has a Data Management Planning guide, that will be of particular interest to researchers and research administrators who are charged with preparing a data management plan for a research project.

Research Data MANTRA is a free online course designed for PhD students and others who are planning a research project using digital data. Designed by the University of Edinburgh, it covers all aspects of data management from plans, file formats, documentation, storage, and preservation.